FESTIVAL OF NEW AMERICAN MUSIC

The Music Department at Sacramento State holds a yearly music festival, and they needed a poster that not only had an original graphic, but that relayed all of the events in a schedule, as well as photos of performers, and to fit it into a legible, and systematically designed grid.

I was partial to the idea of conveying a traditional music term like reverb, and melded it with a more modern wavelength motif, that ended up being the main theme for the graphic. The grid is clean, structural, but still conveys a musical and upbeat feel.

FORMAT | 16"x20" double-sided poster

TYPE | Helvetica

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